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B2B Commerce

2022

Waycool App

Simplifying Daily Ordering for Shopkeepers

Mobile

B2B Commerce

2022

Waycool App

Simplifying Daily Ordering for Shopkeepers

Mobile

Role : UI Designer
Team : 2 designers
Company : Waycool Pvt Ltd
Timeline : Jan – Aug 2022 (~8 months)
Platform : Mobile

Overview

Redesigned the Waycool mobile app used by shopkeepers to order fruits and vegetables for their day-to-day business operations.

The goal was to make the experience easier to understand, reduce effort in completing tasks, and improve how users navigate through the app. Waycool’s app is primarily used by existing clients to place daily sourcing orders.

I worked alongside a second designer, splitting the app's flows between us and reviewing each other's screens to keep the experience consistent.

Overview

Redesigned the Waycool mobile app used by shopkeepers to order fruits and vegetables for their day-to-day business operations.

I worked alongside a second designer, splitting the app's flows between us and reviewing each other's screens to keep the experience consistent.

Problem

The existing experience made it difficult for users to quickly find products, understand information, and complete orders.

Multiple actions and information competed for attention
Navigation required extra effort to complete common tasks
Important details such as quantity, price, and availability were not clearly prioritized
Users had to move across multiple screens to complete simple tasks
The experience felt cluttered and slowed down decision-making

Problem

The existing experience made it difficult for users to quickly find products, understand information, and complete orders.

Multiple actions and information competed for attention
Navigation required extra effort to complete common tasks
Important details such as quantity, price, and availability were not clearly prioritized
Users had to move across multiple screens to complete simple tasks
The experience felt cluttered and slowed down decision-making

User Context

Waycool’s users are shopkeepers who use the app while simultaneously managing customers, staff, and store operations.

They do not spend time exploring the interface. They need to:

Find products quickly
Reorder frequently used items with minimal effort
Understand pricing and quantity instantly
Complete orders as fast as possible

The app needs to support speed, clarity, and confidence rather than discovery.

User Context

Waycool’s users are shopkeepers who use the app while simultaneously managing customers, staff, and store operations.

They do not spend time exploring the interface. They need to:

Find products quickly
Reorder frequently used items with minimal effort
Understand pricing and quantity instantly
Complete orders as fast as possible

The app needs to support speed, clarity, and confidence rather than discovery.

Key Insight

Users are often making quick decisions while managing their store.

They do not spend time exploring the interface. They need to immediately understand where to go, what to do, and how to complete their order quickly.

Key Insight

Users are often making quick decisions while managing their store.

They do not spend time exploring the interface. They need to immediately understand where to go, what to do, and how to complete their order quickly.

Design Plan

Identified the most frequent user actions and prioritized them in the interface
Reorganized the app around the natural ordering journey: Browse → Select → Order
Reduced unnecessary navigation and surfaced important information earlier
Prioritized clarity and speed over adding more content

Design Plan

Identified the most frequent user actions and prioritized them in the interface
Reorganized the app around the natural ordering journey: Browse → Select → Order
Reduced unnecessary navigation and surfaced important information earlier
Prioritized clarity and speed over adding more content

Solution

The redesign focused on simplifying the experience rather than adding more features.

Key actions were made easier to find
Information was grouped more clearly
The app flow was reorganized around daily ordering behavior
Visual clutter was reduced to make decisions faster

Solution

The redesign focused on simplifying the experience rather than adding more features.

Key actions were made easier to find
Information was grouped more clearly
The app flow was reorganized around daily ordering behavior
Visual clutter was reduced to make decisions faster

Outcome

The ordering flow now matches how shopkeepers actually work: find, reorder, confirm — in seconds, between customers
Frequent reorders became a one-tap action instead of a browse-from-scratch journey
Price, quantity, and availability sit on the product card, not behind a tap
Fewer screens per order, less time in the app — which for this user is the whole point

Outcome

The ordering flow now matches how shopkeepers actually work: find, reorder, confirm — in seconds, between customers
Frequent reorders became a one-tap action instead of a browse-from-scratch journey
Price, quantity, and availability sit on the product card, not behind a tap
Fewer screens per order, less time in the app — which for this user is the whole point