Enterprise Operations
2024
Censa Logistic Portal
Rebuilding logistics operations with structured flows and reusable systems.
Web
DasHboard
Enterprise Operations
2024
Censa Logistic Portal
Rebuilding logistics operations with structured flows and reusable systems.
Web
DasHboard
Background
As part of Censa’s strategic expansion, we undertook a complete redesign of the logistic portal, originally from WayCool. This transition was more than just a rebranding, it was an opportunity to enhance user experience, streamline workflows, and improve overall efficiency.
The existing system had usability challenges that caused delays and frustration among warehouse staff and managers. Our goal was to modernize the portal using a structured design system, improve navigation, and create a seamless experience for logistics operations.
Background
As part of Censa’s strategic expansion, we undertook a complete redesign of the logistic portal, originally from WayCool. This transition was more than just a rebranding, it was an opportunity to enhance user experience, streamline workflows, and improve overall efficiency.
The existing system had usability challenges that caused delays and frustration among warehouse staff and managers. Our goal was to modernize the portal using a structured design system, improve navigation, and create a seamless experience for logistics operations.
Research Process
We spoke with logistics managers in our warehouses to understand day-to-day challenges, then translated those insights into user archetypes to guide the redesign.
Research Process
We spoke with logistics managers in our warehouses to understand day-to-day challenges, then translated those insights into user archetypes to guide the redesign.
Information Architecture
The previous portal had a fragmented navigation system that confused users. We redesigned the IA and user flows to improve efficiency.
Information Architecture
The previous portal had a fragmented navigation system that confused users. We redesigned the IA and user flows to improve efficiency.
Visual Audit
Before redesigning the logistics portal, I conducted a UI audit of the existing system to evaluate usability flaws and inconsistencies.
Visual Audit
Before redesigning the logistics portal, I conducted a UI audit of the existing system to evaluate usability flaws and inconsistencies.
Redesign Strategy
Following are the key strategy of the redesign :
Modern & Clean UI – Used soft visuals, improved contrast & better content spacing
Better Call to Action – Ensured buttons are clear, actionable and highly visible
Legible tables – easy to scan and read, with clearly visible data points.
Sync with branding – Connected with brand identity of digital boost which help this SAAS product stand out.
Redesign Strategy
Following are the key strategy of the redesign :
Modern & Clean UI – Used soft visuals, improved contrast & better content spacing
Better Call to Action – Ensured buttons are clear, actionable and highly visible
Legible tables – easy to scan and read, with clearly visible data points.
Sync with branding – Connected with brand identity of digital boost which help this SAAS product stand out.
Key Goal of Redesign
Following are the key goals of the redesign :
Reskinning – Unified the entire portal with Censa’s new design system.
Improved Navigation – Designed a more intuitive user flow.
Enhanced Visual Hierarchy – Highlighted critical actions to reduce confusion.
Better Accessibility – Ensured WCAG-compliant colors, contrast, and text sizes.
Key Goal of Redesign
Following are the key goals of the redesign :
Reskinning – Unified the entire portal with Censa’s new design system.
Improved Navigation – Designed a more intuitive user flow.
Enhanced Visual Hierarchy – Highlighted critical actions to reduce confusion.
Better Accessibility – Ensured WCAG-compliant colors, contrast, and text sizes.
Visual Design
We transformed the logistics portal with a modern, intuitive, and highly functional UI that addressed the pain points identified in our UI audit and user research.
Key UI Enhancements:
Clean, Structured Layout with Better Spacing
High-Contrast Buttons for Better Visibility
User-Centric Dashboards with Real-Time Updates
Visual Design
We transformed the logistics portal with a modern, intuitive, and highly functional UI that addressed the pain points identified in our UI audit and user research.
Key UI Enhancements:
Clean, Structured Layout with Better Spacing
High-Contrast Buttons for Better Visibility
User-Centric Dashboards with Real-Time Updates
A workforce control center to manage drivers, delivery executives, and plant staff across distribution hubs.
A workforce control center to manage drivers, delivery executives, and plant staff across distribution hubs.
Result & Impact
This logistics portal redesign was a huge success, improving usability, efficiency, and user satisfaction.
A research-driven approach led to a user-centric design.
The UI audit helped identify critical usability issues early on.
A structured design system created brand and UX consistency.
Result & Impact
This logistics portal redesign was a huge success, improving usability, efficiency, and user satisfaction.
A research-driven approach led to a user-centric design.
The UI audit helped identify critical usability issues early on.
A structured design system created brand and UX consistency.
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