Enterprise Operations

2024

Censa Logistics Portal

One control center for the people running the operation — replacing a workflow scattered across five modules.

Web

DasHboard

Enterprise Operations

2024

Censa Logistics Portal

One control center for the people running the operation — replacing a workflow scattered across five modules.

Web

DasHboard

Role : Sole UX/UI Designer
Team : Solo, with product & engineering
Company : CensaNext Pvt Ltd
Timeline : Feb – Jun 2024 (~5 months)
Platform : Desktop web

Role : Sole UX/UI Designer
Team : Solo, with product & engineering
Company : CensaNext Pvt Ltd
Timeline : Feb – Jun 2024 (~5 months)
Platform : Desktop web

Overview

Ops teams at Censa ran daily logistics through a platform that had grown module by module — Trips, Vehicles, Deliveries, each its own screen, each holding one piece of the picture. Completing a single task meant stitching that picture together yourself.

I redesigned it around the thing every one of those workflows had in common: the people. Drivers, delivery executives, plant staff. One control center instead of five separate screens.

Overview

Ops teams at Censa ran daily logistics through a platform that had grown module by module — Trips, Vehicles, Deliveries, each its own screen, each holding one piece of the picture. Completing a single task meant stitching that picture together yourself.

I redesigned it around the thing every one of those workflows had in common: the people. Drivers, delivery executives, plant staff. One control center instead of five separate screens.

Problem

The system wasn't missing features. It was missing structure.

  • Planning one delivery meant checking vehicle availability in one module, assigning routes in another, verifying status in a third

  • The information needed for a decision was never on the screen where the decision happened

  • The same actions repeated across different workflows, each behaving slightly differently

  • Managers held the real state of the operation in their heads, because no screen held it for them

Problem

The system wasn't missing features. It was missing structure.

  • Planning one delivery meant checking vehicle availability in one module, assigning routes in another, verifying status in a third

  • The information needed for a decision was never on the screen where the decision happened

  • The same actions repeated across different workflows, each behaving slightly differently

  • Managers held the real state of the operation in their heads, because no screen held it for them

Who is this for

Logistics managers planning deliveries across multiple locations — allocating vehicles, tracking drivers, making cost and time calls in real time. They weren't struggling with the complexity of the job. They were struggling with how much of the system's job they were doing manually.

Who is this for

Logistics managers planning deliveries across multiple locations — allocating vehicles, tracking drivers, making cost and time calls in real time. They weren't struggling with the complexity of the job. They were struggling with how much of the system's job they were doing manually.

Key Insight

The problem wasn't complexity. It was that the system was organized around objects — trips, vehicles, deliveries — while the work was organized around people. Every workflow, underneath, was someone managing someone: which driver, which route, which shift. The modules just hid that.

Key Insight

The problem wasn't complexity. It was that the system was organized around objects — trips, vehicles, deliveries — while the work was organized around people. Every workflow, underneath, was someone managing someone: which driver, which route, which shift. The modules just hid that.

Approach

I mapped the full structure of the platform first — every module, every workflow, every place a user had to jump between them. The map made the pattern obvious: the jumps always happened around people. Assigning a driver, checking an executive's load, confirming plant staffing. That's where the redesign had to live.

Users often had to move between modules like Trips, Vehicles, and Deliveries to complete a single workflow.

For example, planning a delivery required checking vehicle availability, assigning routes, and verifying delivery status across different sections, increasing time and effort.

Approach

I mapped the full structure of the platform first — every module, every workflow, every place a user had to jump between them. The map made the pattern obvious: the jumps always happened around people. Assigning a driver, checking an executive's load, confirming plant staffing. That's where the redesign had to live.

Users often had to move between modules like Trips, Vehicles, and Deliveries to complete a single workflow.

For example, planning a delivery required checking vehicle availability, assigning routes, and verifying delivery status across different sections, increasing time and effort.

Solution

A workforce control center: drivers, delivery executives, and plant staff across all distribution hubs, in one view. Status, capacity, and assignment in the same place the decision gets made — no more reconstructing the picture from three modules.

Solution

A workforce control center: drivers, delivery executives, and plant staff across all distribution hubs, in one view. Status, capacity, and assignment in the same place the decision gets made — no more reconstructing the picture from three modules.

Outcome

These changes improved operational efficiency by 25%, and contributed to a design-led effort that reduced 22 tons of food waste across the supply chain — work that earned me Employee of the Month.


Outcome

These changes improved operational efficiency by 25%, and contributed to a design-led effort that reduced 22 tons of food waste across the supply chain — work that earned me Employee of the Month.


Discuss about work or just WANT TO SAY HI?

LET'S CHAT

Discuss about work or

just WANT TO SAY HI?

LET'S CHAT

Create a free website with Framer, the website builder loved by startups, designers and agencies.