[

Go Back

]

[

Go Back

]

B2C Fintech

2025

Pickright's Landing Page

Improving Clarity to Drive User Sign-ups

marketing

Web

Mobile

B2C Fintech

2025

Pickright's Landing Page

Improving Clarity to Drive User Sign-ups

marketing

Web

Mobile

Overview

Designed conversion-focused landing pages for Pickright’s InvestPack and TradePack, improving product clarity and driving user sign-ups.

These pages act as key decision points where users evaluate investment options and decide whether to take action.

Overview

Designed conversion-focused landing pages for Pickright’s InvestPack and TradePack, improving product clarity and driving user sign-ups.

These pages act as key decision points where users evaluate investment options and decide whether to take action.

Problem

The lack of clear visual hierarchy led to multiple elements competing for attention, creating clutter and increasing the effort required for users to understand the product and take action.

  • Important information was not surfaced effectively.

  • Users had to scan extensively to find relevant details.

  • The experience slowed down decision-making.

Problem

The lack of clear visual hierarchy led to multiple elements competing for attention, creating clutter and increasing the effort required for users to understand the product and take action.

  • Important information was not surfaced effectively.

  • Users had to scan extensively to find relevant details.

  • The experience slowed down decision-making.

User Persona

Users are retail investors exploring investment options and looking for quick clarity before making decisions.

They need:

  • Clear understanding of product value

  • Ability to compare information easily

  • Confidence to take action

User Persona

Users are retail investors exploring investment options and looking for quick clarity before making decisions.

They need:

  • Clear understanding of product value

  • Ability to compare information easily

  • Confidence to take action

Key Insights

Users don’t read everything —
they scan, compare, and decide quickly.

The problem wasn’t lack of information, but how the information was presented.

Key Insights

Users don’t read everything —
they scan, compare, and decide quickly.

The problem wasn’t lack of information, but how the information was presented.

Approach

Identified key decision points in the user journey

  • Structured information based on how users evaluate investment options

  • Prioritized clarity over information density

  • Reduced friction between understanding → action

Approach

Identified key decision points in the user journey

  • Structured information based on how users evaluate investment options

  • Prioritized clarity over information density

  • Reduced friction between understanding → action

Approach

The redesign focused on restructuring the experience rather than just improving visuals.

  • Key information is surfaced earlier

  • Content is grouped based on decision flow

  • Visual hierarchy guides user attention

  • The page moves from understanding → comparison → action

Approach

The redesign focused on restructuring the experience rather than just improving visuals.

  • Key information is surfaced earlier

  • Content is grouped based on decision flow

  • Visual hierarchy guides user attention

  • The page moves from understanding → comparison → action

Solution

  1. Redefined Style Guide for Consistency

  • Refined and redefined the style guide to improve visual clarity and consistency

  • Established reusable patterns across InvestPack and TradePack

  • Reduced visual inconsistencies across sections

  • Created a scalable foundation for future landing pages

Solution

  1. Redefined Style Guide for Consistency

  • Refined and redefined the style guide to improve visual clarity and consistency

  • Established reusable patterns across InvestPack and TradePack

  • Reduced visual inconsistencies across sections

  • Created a scalable foundation for future landing pages

  1. Clear Information Hierarchy

  • Designed the hero section to communicate product value within the first few seconds and create a strong first impression

  • Prioritized key information upfront to reduce effort in understanding

  • Organized content into clear sections to reduce visual clutter

  1. Clear Information Hierarchy

  • Designed the hero section to communicate product value within the first few seconds and create a strong first impression

  • Prioritized key information upfront to reduce effort in understanding

  • Organized content into clear sections to reduce visual clutter

  1. Guided Decision Flow

  • Structured content to match how users evaluate options

  • Enabled users to move step-by-step from understanding to action

  1. Guided Decision Flow

  • Structured content to match how users evaluate options

  • Enabled users to move step-by-step from understanding to action

  1. Focused Call-to-Action with Single-Page Flow

  • Designed a single long-form landing experience to avoid context switching

  • Allowed users to explore the product without navigating across pages

  • Triggered a signup modal at key decision points to capture user intent

  1. Focused Call-to-Action with Single-Page Flow

  • Designed a single long-form landing experience to avoid context switching

  • Allowed users to explore the product without navigating across pages

  • Triggered a signup modal at key decision points to capture user intent

  1. Illustrations & Micro-interactions for Clarity

  • Designed custom illustrations to simplify complex investment concepts

  • Used micro-animations to guide attention and improve understanding

  • Reduced cognitive effort by making information more intuitive

  1. Illustrations & Micro-interactions for Clarity

  • Designed custom illustrations to simplify complex investment concepts

  • Used micro-animations to guide attention and improve understanding

  • Reduced cognitive effort by making information more intuitive

Outcome

  • Reduced effort required to understand the product

  • Enabled faster user decision-making

  • Improved clarity across high-engagement pages

  • Increased effectiveness of landing pages in driving user sign-ups

  • Established scalable and consistent patterns for future pages

Outcome

  • Reduced effort required to understand the product

  • Enabled faster user decision-making

  • Improved clarity across high-engagement pages

  • Increased effectiveness of landing pages in driving user sign-ups

  • Established scalable and consistent patterns for future pages

case studies or just WANT TO SAY HI?

LET'S CHAT

know more about me

LET'S CHAT

Create a free website with Framer, the website builder loved by startups, designers and agencies.