Overview
Role :
Solo Product Designer - Led entire Project
Scope :
UI design, User Research, Motion Design
Duration :
3 Weeks
Tools :
Figma & Lottie
Objective
Redesign the Investpack and Tradepack landing pages to improve clarity, trust, and conversions — aiming to uplift rates from 1.13% to 15–21%.
The existing pages lacked clear product value, trust signals, and mobile-first design — especially hurting conversions from ad-driven traffic.
User Persona
I had honest conversations with real Pickright users and curious first-time investors. They shared what confused them, what they trusted, and what made them hesitate. Based on these stories, I created focused personas that helped me design with empathy not assumptions.
Visual Language
To ensure consistency across Investpack and Tradepack landing pages, I used the Pickright design system, built around:
Inter : clean, modern, highly legible across devices
Color theme :
1. Light Theme – for clarity and readability
2. Dark Theme – used for trust-driven and ROI-focused sections
Inter
Aa
Light Theme
Dark Theme
Investpack Landing Page
I designed the page to feel clear, calm, and trustworthy. I placed multiple CTAs throughout the flow to gently nudge users toward signing up, no matter where they are in their decision journey.
All the illustrations and animations on this page were custom-made using Figma and brought to life with Lottie. These subtle interactions helped explain value, build trust, and make the experience feel smooth and modern
Tradepack Landing Page
Tradepack is all about ROI and trust. I used a dark theme with gradient animations to create a bold, focused feel, while keeping it clean and credible. The design sticks closely to SEBI compliance and features interactive elements to guide users through the value — clearly and confidently.
Outcomes
After redesigning both product pages, we achieved a 15%+ conversion rate, tracked via Mixpanel, hitting our target benchmark. The new design also led to a noticeable increase in sign-ups and user engagement, especially on mobile.
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